chasingBOLT

Puma chose Involver's marketing platform to power its video campaign following sprinter Usain Bolt, who went on to smash three world records at the 2008 Beijing Olympics.

In less than one month, the Involver platform generated over 1.25 million video views for Puma, and attracted over 5,000 influencers to help promote the campaign. These influencers came from a diverse community of countries, including France, United Kingdom, Jamaica, Turkey, Chile, Colombia, and India. They were also extremely motivated by the campaign's built-in incentive and points system: on average, each Top 100 influencer shared the Puma video more than 52 times.

chasingBOLT won the Award of Excellence from the Society for New Community Research (SNCR).

Just #@!% It

Serena is a leading enterprise software company, serving 96 of the Fortune 100. It recently turned to Involver to ramp up its B2B marketing on Facebook. Over the course of 2 months, Serena's Involver-powered Facebook campaign garnered well over 2 million video views. It also generated a substantial amount of buzz in the marketing and brand-agency worlds.

Serena's creative agency, Brief Attention Span Communications, won the prestigious OMMA Award in September 2008 for "Best Integrated Online Campaign."

I Lend Because...

Kiva and its marketing team are using Involver to establish a beachhead for its nonprofit on social networks. Kiva's "I Lend Because" campaign has generated over 160,000 video views so far. In addition, this campaign's 1,400+ Influencers have shared Kiva's videos an average of 12.7 times.

Kiva recently used the Involver platform to win a huge amount of funding in an American Express-sponsored contest: by combining email outreach with direct video marketing through its Involver-powered Facebook campaign, Kiva was able to succeed in a field of more than 240,000 nominations and win a $300,000 prize.

Be a Voice for Darfur

In March 2008, the Save Darfur Coaition used Involver for its video campaign "Be a Voice for Darfur." The campaign currently has over 3,100 influencers who have shared Save Darfur's videos an average of 11.2 times each.

The Coalition and its Involver campaign were featured in Wired Magazine in April 2008.